About this document
Tata Nano Booking and Pricing Insights by subhorovr is a document available to read on EtoBox.
Ratan Tata announced plans in 2007 to develop a very low-cost car called the Nano for the growing Indian middle class. While the Nano attracted significant hype with its target price of 100,000 rupees, production constraints limited initial availability to 50,000 units per year. As the launch approached, Tata considered how to position the Nano brand to consumers and which sales channels to use given limited supply.
- Author
- subhorovr
- Language
- EN