About this document
Brands in the Age of Fake News by Anca Pacurar is a document available to read on EtoBox.
This document discusses how brands are endangered by "truthiness", fake news, and post-fact culture. It outlines how brands can interact directly or indirectly with fake news by enabling, validating, contaminating, or being targeted by fake news. The rise of social media and personalized news feeds has exacerbated the spread of fake news while making it harder for brands to avoid associating with fake news. The document proposes both technical and systemic solutions for brands to address fake news risks and
- Author
- Anca Pacurar
- Language
- EN