Can I read The New Economy Excellence Series New Economy Emotion:engaging Customer Passion With E-crm on EtoBox?

The New Economy Excellence Series New Economy Emotion:engaging Customer Passion With E-crm by ALFREDO ZINGALE AND MATTHIAS ARNDT is a book available to read on EtoBox.

What is The New Economy Excellence Series New Economy Emotion:engaging Customer Passion With E-crm about?

<p>The aim of the series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. The question is no longer whether or why, but how?</p> <p>Books which deal with e-business topics in isolation miss the point. The hub of the electronic world - the Internet - is primarily and enabling force. It cannot work miracles. The brightest sparks are still those with the best ideas, not the most venture capital or marketing spend. What these books demonstrate clearly is that the old ways of doing business are not redundant, and that application of sound, practical steps that combine both old and new models will go a long way towards ensuring continued business success.</p> <p>Each title in the New Economy Excellence Series is clear-minded, accessible and aimed at bringing a critical business issue in the new economy into sharper focus. This series is the first of its kind to provide sound practical steps that busy executives ca

Author

ALFREDO ZINGALE AND MATTHIAS ARNDT

Publisher

John Wiley and Sons, Inc

Published

2001

Language

EN

ISBN

9780470841358

Subjects

Marketing, Business, Management