About this document
Understanding Fear Messages and Persuasion by Dipanjan Das is a document available to read on EtoBox.
- Author
- Dipanjan Das
- Language
- EN
About this book
The document summarizes theories and research related to cognitive dissonance and persuasion techniques. It discusses Leon Festinger
Details
Rate this book
Sign in to rate this book
Quick info
- Language
- en
- Availability
- Checking…