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This document examines the concept of glocalization, which originated in Japan as a business strategy combining globalization and localization. Glocalization refers to developing global products and services that are also tailored to local markets, laws, customs and preferences. The document traces the history and evolution of glocalization, from its origins to its current understanding and practice by companies. It explores concepts of glocalization in business and how it relates to globalization. The obje

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