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10 1108 - Imds 10 2022 0655 by 11.S2.20 Kenny Octavianus is a document available to read on EtoBox.

This paper examines the impact of government regulations on consumer trust and usage intentions in live streaming e-commerce, using the Viya tax evasion incident as a case study. The findings suggest that while strict regulations can enhance consumer trust by improving the marketing environment and restricting unethical behavior, they may also raise perceived risks that could deter consumers from making purchases. The research contributes to existing theories by highlighting the dual effects of regulation o

Author

11.S2.20 Kenny Octavianus

Language

EN