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What is Investigating The Impact of Social Media Images about?

This study examines how social media images of tourism destinations posted by organizations can indirectly influence electronic word-of-mouth behavior. The study integrates models to analyze how image characteristics impact perceived value and engagement, which then impact involvement and word-of-mouth. A survey was used to test relationships between image features, value, engagement, involvement and electronic word-of-mouth.

Author

Maryam Khaliq

Language

EN