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What is The Importance of Murals For Strengthening Destination Branding of Kampong Opak Gambir about?

This study investigates the role of mural art in enhancing the destination branding of Kampong Opak Gambir in Blitar City, Indonesia. Using qualitative methods, the research highlights how murals can beautify the village, strengthen local identity, and attract more tourists by improving the overall appeal of the area. The findings emphasize the importance of community involvement and collaboration among local stakeholders in the branding process to create a unique and memorable tourist experience.

Author

pommycollins

Language

EN