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Metaverse in Business: Systematic Review by sajjad is a document available to read on EtoBox.

What is Metaverse in Business: Systematic Review about?

This systematic literature review examines the intersection of metaverse technology and business research, analyzing 29 selected papers from the Scopus database. The findings indicate that most studies focus on marketing, utilizing qualitative methods, and highlight the potential of the metaverse to enhance customer engagement and business operations. The study identifies gaps in existing literature and suggests areas for future research, particularly in specific business functions like accounting and banki

Author

sajjad

Language

EN