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What is Understanding Coalition Tactics about?

Coalition tactics involve enlisting the aid of others to influence a target to do what the agent wants. They take advantage of peer pressure but are generally ineffective at gaining true commitment. To build a successful coalition, one must demonstrate compatible goals and benefits of working together that outweigh costs. Examples of effective coalitions include psychology experiments where people look upwards because others are, and businesses that use client lists for promotions.

Author

akumar4u

Language

EN