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What is Understanding the Balanced Scorecard about?
The document discusses the history and evolution of the Balanced Scorecard approach to strategic management. It describes how the Balanced Scorecard was developed in the early 1990s to address shortcomings in only using financial measures and to help organizations successfully implement their strategies. The Balanced Scorecard framework integrates strategic objectives and measures across four perspectives - financial, customer, internal business processes, and learning and growth - to help organizations ali
- Author
- Rishabh Shah
- Language
- EN