About this document

Crowdsourcing: A Comprehensive Primer by Rick Liebling is a document available to read on EtoBox.

This document provides an overview and primer on crowdsourcing. It discusses the history and rise of crowdsourcing, how creative industries and brands are embracing it, and some of the opportunities and challenges around crowdsourcing work. The introduction notes that the business of marketing is shifting from scarcity to abundance and that new models are emerging that focus more on engaging crowds than controlling brands. The document contains several articles and opinions from experts in advertising and m

Author

Rick Liebling

Language

EN