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What is Cadbury Crisis Management Overview about?

Cadbury faced a crisis when worms were found in their Dairy Milk chocolate bars in Maharashtra, India. This led to a 30% decrease in sales volume and negative publicity. Cadbury initially denied the issue but an investigation found problems at the distribution level. Cadbury launched Project Vishwas to address retailers, consumers, and employees. This included quality checks at retailers and an education program on storage. Cadbury also introduced new "Purity Sealed Packaging" and campaigned this through th

Author

Shivangi Rathi

Language

EN