Can I read Sustainable Marketing Mix for Tourism on EtoBox?

Sustainable Marketing Mix for Tourism by Rahul M. Das is a document available to read on EtoBox.

What is Sustainable Marketing Mix for Tourism about?

This document discusses a research paper that proposes an expanded marketing mix framework for sustainable tourism marketing. It begins by reviewing traditional marketing mix approaches, including the 4Ps and additional elements for services marketing. It then synthesizes these into a proposed 10-element tourism marketing mix that includes the traditional elements as well as people, physical environment, partnerships, packaging, and programming. The paper argues this mix can help tourism marketers meet sust

Author

Rahul M. Das

Language

EN