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Hot Button Marketing : Push the Emotional Buttons That Get People to Buy by Feig, Barry is a business book available to read on EtoBox.

What is Hot Button Marketing : Push the Emotional Buttons That Get People to Buy about?

<p><p>consumers Buy Products For Two Reasons-the Rational Reason And The <i>real</i> Reason. While Your Customer May Say They Want Your Product Because Of Its Features And Benefits, Their Decision To Buy Is Based On Emotion-not Intellect.<p> <i>hot Button Marketing</i> Shows You How To Identify And Push The Hot Buttons That Will Prompt Consumers To Purchase Your Product Over A Competitor's-even If It's A Parity Product! Filled With Tips And Insights That Can Be Applied At Every Stage Of Marketing-from Product Development To One-to-one Selling-<i>hot Button Marketing</i> Shows You How To Hit The Sixteen Hot Buttons And Get Your Product Sold. <p>author Biography: <b>barry Feig</b> Is A Leading Consumer Behaviorist. He Has Over Two Decades Of Experience Developing New Products And Marketing Strategies For Companies Such As American Express, Colgate-palmolive, And First Brands. He Has Developed Marketing Strategies For Familiar Products Such As Glad Lock Storage Bags, Kellogg's Smart Start Cereal, American Express' Gift Cheques, And Ralston-purina's Kibbles & Chunks. Prior To Founding The Center For Product Success, Mr. Feig Owned Two New York Advertising Agencies, Ad Ventures And Feig

Who reads Hot Button Marketing : Push the Emotional Buttons That Get People to Buy?

Author

Feig, Barry

Publisher

Adams Media ; David & Charles [distributor

Published

2006

Language

EN

ISBN

9781593375164

Category

business

Subjects

Business, Marketing, Economics

Rating

4.5 / 5 (26 ratings)

Updated

2026-03-14