About this document
Drivers of YouTube Gameplay Viewing by ervinamaulidina120 is a document available to read on EtoBox.
This study explores the motivations behind watching gameplay videos on YouTube, utilizing the uses and gratifications theory and qualitative methodology. It identifies five distinct types of gameplay viewers—Spectator, Performer, Selector, Viewer, and Substitutor—each engaging with gameplay content for unique reasons such as player attractiveness, learning, and vicarious play. The research highlights the growing significance of gameplay spectatorship in the digital media landscape and its implications for u
- Author
- ervinamaulidina120
- Language
- EN