About this document
Customer Targeting and Response Analysis by psett2 is a document available to read on EtoBox.
This document outlines a marketing course that teaches techniques for prospecting, targeting, and developing customers. The course covers RFM analysis to predict customer behavior, logistic regression and neural networks to predict customer responses, and case studies on using these methods to increase sales through up-selling and cross-selling existing customers.
- Author
- psett2
- Language
- EN