Can I read Gen Z Online Purchase Factors on Shopee on EtoBox?

Gen Z Online Purchase Factors on Shopee by Thuỷ Nguyễn is a document available to read on EtoBox.

What is Gen Z Online Purchase Factors on Shopee about?

This document discusses factors that influence the online purchase decisions of Generation Z users on the Shopee application in Manado, Indonesia. It studies how trust, ease of use, security, and e-service quality affect purchase behavior. The study found that trust, ease of use, and e-service quality positively influence purchases, while security did not have a significant effect.

Author

Thuỷ Nguyễn

Language

EN