About this document
Cultural Impact on Global Business by Adytza Aditza is a document available to read on EtoBox.
This document discusses how national culture influences multinational corporations and the impacts of globalization. It argues that existing research shows national culture still plays an important role in business relations, despite global standardization. The automobile industry is used as an example of how production has become globally integrated yet national identities still shape economic behaviors and management styles. While globalization increases cultural mixing, it also threatens marginalization
- Author
- Adytza Aditza
- Language
- EN