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Advertising : What Everyone Needs to Know® by Mara Einstein is a business book available to read on EtoBox.

What is Advertising : What Everyone Needs to Know® about?

"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both a

Who reads Advertising : What Everyone Needs to Know®?

Author

Mara Einstein

Publisher

IRL Press at Oxford University Press

Published

2017

Language

EN

ISBN

9780190625917

Category

business

Subjects

Science, Business, Management

Rating

3.8 / 5 (15 ratings)

Updated

2026-03-14