About this document
Environmental Scanning in Strategy by Shivangi Dhamija is a document available to read on EtoBox.
Environmental scanning involves monitoring the external environment to identify opportunities and threats. It helps organizations avoid surprises and ensure long-term success. Key factors to consider include events, trends, issues, and expectations. Tools for environmental scanning include PEST analysis, SWOT analysis, industry analysis, and competitor analysis to evaluate political, economic, social, technological, strengths, weaknesses, opportunities, threats, and other factors affecting the organization.
- Author
- Shivangi Dhamija
- Language
- EN