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Developing Effective Marketing Strategies by Jenely Sabio-Almirol is a document available to read on EtoBox.
What is Developing Effective Marketing Strategies about?
Developing effective marketing strategies and plans requires flexibility over time. Marketing must satisfy customer needs by fine-tuning value delivery and superior value. The value delivery process involves choosing the value for target markets, providing specific product features and distribution, and communicating the value. Strategic planning gives priority to understanding, creating, delivering, capturing, and sustaining customer value through portfolio management, market assessment, and developing gam
- Author
- Jenely Sabio-Almirol
- Language
- EN