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Neuroeconomics in Media Corporations by IJAR JOURNAL is a document available to read on EtoBox.

The three concepts of neuroeconomics, behavioral economics and media economics were briefly examined, as relates to media corporations in the age of digitization and found to be closely related to human behavior mostly at individual level. The three concepts are also theoretically related because they all are concerned with human behavior and choices. There are varieties of theories in studying media economics, a few were examined and found to be relevant to Neuroeconomics, they include Theory o

Author

IJAR JOURNAL

Language

EN