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What is Brand Preference in Mobile Phones about?

The document presents a study on brand preference for different mobile phone brands among students. It includes an introduction, objectives of the study, research methodology, data analysis and interpretation, hypothesis testing, findings, and conclusions. The study used a sample of 100 students and collected both primary data through questionnaires and secondary data from the internet. It analyzed brand preference for Nokia, Samsung, LG, Micromax and other local brands using statistical tests like chi-squa

Author

aksrinivas

Language

EN