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What is Audience Research and Media Trends Guide about?

1. Audience research is conducted to gather information about audience attitudes, knowledge, interests and behaviors regarding issues. It helps media industries understand preferences to develop new technologies. 2. Methods of audience research include surveys, observation, and focus groups. Research should be systematic, logical, empirical and replicable. 3. Emerging media trends include massive open online courses (MOOCs) that are free, flexible online courses with educators and thousands of internati

Author

Earl John Fajarito Rafael

Language

EN