Opening book details…
Can I read Persuasion and Power : the Art of Strategic Communication on EtoBox?
Persuasion and Power : the Art of Strategic Communication by James P. Farwell is a business book available to read on EtoBox.
What is Persuasion and Power : the Art of Strategic Communication about?
Now More Than Ever, In The Arenas Of National Security, Diplomacy, And Military Operations, Effective Communication Strategy Is Of Paramount Importance. A 24/7 Television, Radio, And Internet News Cycle Paired With An Explosion In Social Media Demands It. According To James P. Farwell, A Former Political Consultant, The Us Government's Approach To Strategic Communication Has Been Misguided. Power And Persuasion Stands Apart For Its Critical Evaluation Of The Concepts, Doctrines, And Activities That The Us Department Of Defense And Department Of State Employ For The Art Of Strategic Communication Including Psychological Operations, Military Information Support Operations, Propaganda, And Public Diplomacy. Farwell Stresses That Words, Deeds, Actions, And Symbols May Qualify As Strategic Communication And Aim To Mold Or Shape Public Opinion To Influence Behavior In Order To Attain Specific Objectives, Advance Interests, Or - Viewed From A Military Perspective - Satisfy Or Create Conditions That Produce A Desired End-state. He Contends That A Message That Is True, Consistent, And Persuasive Is More Powerful Than Any Deception. Persuasion And Power Is A Book About The Art Of Strategic C
Who reads Persuasion and Power : the Art of Strategic Communication?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- James P. Farwell
- Publisher
- Washington, DC: Georgetown University Press
- Published
- 2012
- Language
- EN
- ISBN
- 9781589019423
- Category
- business
- Subjects
- Political Science, Social Science, Business
- Rating
- 4 / 5 (12 ratings)
- Updated
- 2026-03-14