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Fair & Lovely: Unethical Marketing Insights by dkny.296 is a document available to read on EtoBox.

The case study examines the unethical marketing practices of Fair & Lovely, a skin-lightening brand by Hindustan Unilever, which perpetuated harmful stereotypes and manipulated consumer aspirations by equating fair skin with success. Despite rebranding to Glow & Lovely in 2020 in response to public backlash, the brand

Author

dkny.296

Language

EN