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What is Neuromarketing and Consumer Behaviour Syllabus about?

This document outlines the course syllabus for a Consumer Behaviour and Neuro Marketing course. The course is divided into three parts: Consumer Behaviour, Neuro Marketing, and Group Projects. Part 1 focuses on traditional consumer behaviour topics like motivation, decision making, and cultural influences over 12 sessions. Part 2 covers neuro marketing concepts for 12 sessions, examining how the brain processes marketing through mechanisms like emotion and memory. Key readings are from the textbook Neuro-

Author

Priya Babu

Language

EN