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COMP3020 Module 3 by Hà Trần is a document available to read on EtoBox.

What is COMP3020 Module 3 about?

The document outlines a module on Simple Exposure Analysis within Social Web Analytics, focusing on Facebook Insights, reach, demographics, and key metrics. It discusses how Facebook Insights can provide valuable data for businesses, including likes, reach, and engagement metrics, and emphasizes the importance of analyzing demographic data to understand audience reach. Additionally, it covers statistical methods such as confidence intervals and chi-squared tests for analyzing demographic data from Facebook.

Author

Hà Trần

Language

EN