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What is Factors Influencing Consumer Behavior about?

Cultural, social, and personal factors all influence consumer behavior. Culture refers to the values and behaviors learned through socialization. Subcultures are defined by nationality, religion, race, geography, and social class. Social factors include family, reference groups like friends, and social roles. Personal factors encompass age, life stage, occupation, income, personality, and lifestyle. Models of consumer behavior analyze the psychological processes of motivation, perception, learning, memory,

Author

Premkumar Konar

Language

EN