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Brian Mullaney wants to raise $25 million to send out 200 million direct mail letters asking for donations to fund surgeries for five health issues: clubfeet, burns, congenital heart defects, cataracts, and hydrocephalus. Mullaney previously co-founded Smile Train, which raised over $91 million in 2009 with a small staff to fund cleft lip and palate surgeries using direct marketing techniques. Now, with his new non-profit Surgery for the Poor, Mullaney hopes to apply the same data-driven direct mail strateg

Author

Munish Dogra

Language

EN