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Consumer Behavior Insights for Brands by Phương Điền is a document available to read on EtoBox.

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1. Porsche has traditionally appealed to a narrow segment of wealthy customers seeking high performance sports cars. 2. However, to fund innovation Porsche has expanded its brand to include more affordable models like the 914 and 924 to attract new customers and grow sales volumes beyond its traditional customer base. 3. Most recently, Porsche took another bold step by launching the Cayenne SUV in 2002, despite initial resistance from loyalists, with the goal of entering a new lucrative market while mai

Author

Phương Điền

Language

EN