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What is Greek Tourism: Social Media Motivation Segmentation about?

This document discusses how social media can be used for tourism marketing by segmenting the Greek travel market based on push and pull motivation factors. It aims to investigate whether segmentation analysis using push and pull factors can be applied to understand the influence of travel motives on preferences for different types of travel information shared on social media. Specifically, it examines relationships between knowledge/intellectual push motivation and cultural/historical pull content; sports p

Author

Lê Phương Thảo

Language

EN