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Marketing Strategies at Bokaro Steel Plant by Abhishek Verma is a document available to read on EtoBox.

What is Marketing Strategies at Bokaro Steel Plant about?

This document summarizes a study on the marketing of secondary products at SAIL Bokaro Steel Plant in India. It discusses how the marketing department uses e-auctions to sell 90% of secondary products, with the remaining 10% sold through fixed pricing or tenders. The study examined the various methods used to sell these secondary steel products in order to better understand how this contributes to the company

Author

Abhishek Verma

Language

EN