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Media Advertising Impact on Consumers by medihanee is a document available to read on EtoBox.
What is Media Advertising Impact on Consumers about?
The thesis by Eyerusalem Kibret Adane investigates the effect of media advertising on consumer buying behavior at Addis International Bank S.C. It employs quantitative methods, including questionnaires and regression analysis, to demonstrate a positive correlation between media advertisements and consumer purchasing behavior, with the message factor being the most influential. The study concludes with recommendations for enhancing advertising strategies to better engage potential clients.
- Author
- medihanee
- Language
- EN