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What is QRIS Impact on Consumer Purchasing Decisions about?

This study investigates the impact of the QRIS digital payment method on consumer purchasing decisions in Sukabumi City, utilizing the Technology Acceptance Model (TAM). Findings indicate that perceived usefulness, user attitude, and intention to use significantly influence purchasing decisions, with QRIS providing convenience and efficiency in transactions. The research aims to contribute to the development of digital payment systems in Indonesia and support policymakers in promoting broader QRIS adoption.

Author

Angelita F

Language

EN