Can I read How Little Things Can Make a Big Difference on EtoBox?

How Little Things Can Make a Big Difference by Malcolm Gladwell is a book available to read on EtoBox.

What is How Little Things Can Make a Big Difference about?

SUMMARY:The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Author

Malcolm Gladwell

Publisher

Back Bay

Published

2011

Language

EN