About this document
Market Segmentation and TAM Calculation by mohit9811 is a document available to read on EtoBox.
The document discusses steps for segmenting and selecting target markets for a startup. It describes ideating potential market segments, narrowing options by evaluating factors like customer payability and sales force reach, and conducting primary research. The steps also include selecting a "beachhead market" that the startup can initially dominate, detailing the end user profile, calculating the total addressable market size based on end user numbers and revenue per user, and profiling an exemplar custome
- Author
- mohit9811
- Language
- EN