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The document discusses using association analysis and the Apriori algorithm for determining promotional strategies for higher education institutions. Specifically, it analyzes student registration data from STMIK Primakara to find associative rules between study program choices, area of origin, and school type. The results identified 6 rules showing associations between study programs and origin/school type, with the highest confidence value being 70%. For example, Informatics Engineering students mostly ca

Author

Tiara Viona

Language

EN