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What is Learning and Memory in Consumer Behavior about?

1) There are different types of learning and memory processes that influence consumer behavior, ranging from low-involvement iconic rote learning to high-involvement analytical reasoning. 2) Low-involvement learning often involves iconic rote learning through repeated exposure, while high-involvement learning includes more complex processes like conditioning, cognitive learning, and analytical reasoning. 3) The type of learning process depends on the level of motivation and involvement - low involvement

Author

Trang Tran Thu

Language

EN