About this document
Market Research Methods and Techniques by faithnori2 is a document available to read on EtoBox.
Market research is the process of gathering, analyzing, and interpreting information about products or services for potential consumers. It consists of two types: primary and secondary market research, with various data collection techniques including surveys, interviews, and focus group discussions. Effective data collection is crucial, requiring organization, relevance, and clarity to avoid inaccuracies and ensure valid results.
- Author
- faithnori2
- Language
- EN