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What is Tourism Market Segmentation Strategies about?

This document provides an overview of key concepts related to tourism market segmentation. It defines what a market is and outlines the three steps to target marketing: market segmentation, market targeting, and market positioning. Various ways to segment tourism markets are described, including by geographic, demographic, psychographic, and behavioral variables. The characteristics of a good market segment are identified. Finally, the document discusses three market coverage strategies and factors to consi

Author

John Lester Funtanilla Apuya

Language

EN