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Price Optimization Strategies at XYZ by Heravasov Shamil is a document available to read on EtoBox.
What is Price Optimization Strategies at XYZ about?
The document discusses a business case for price optimization at a pet food company called XYZ. XYZ sells products through two main channels - an original grocery channel to supermarkets/hypermarkets, and a natural specialist channel to pet shops/veterinarians. The objective is to use machine learning to optimize pricing strategies across these channels. Key steps discussed include: 1) Building a consolidated dataset from various internal and external sources on sales history, demand forecasts, competitor p
- Author
- Heravasov Shamil
- Language
- EN