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What is Impact of Easy Day on Local Stores about?

This document contains a winter project report submitted by Naman Rastogi to the LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT AND TECHNOLOGY BAREILLY. The project examines the impact of the entry of Easy Day department stores on local mom-and-pop stores in Bareilly. Primary research was conducted through questionnaires and interviews of 100 customers of Easy Day and local stores. The objective was to analyze customers

Author

Naman Rastogi

Language

EN