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Paswan Brand Management Overview by EhsAnul Kãbir Saif is a document available to read on EtoBox.

What is Paswan Brand Management Overview about?

This document provides an overview of brand management. It defines what a brand is, discusses branding at the product level, and lists the benefits of branding for consumers and manufacturers. It also addresses challenges in brand management and introduces the concepts of brand equity and building customer-based brand equity. The document discusses determining brand knowledge structures, developing marketing programs, and measuring and controlling brands. It provides examples of the roles and responsibiliti

Author

EhsAnul Kãbir Saif

Language

EN