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Consumer Behavior in BBA Context by Vidhya Shree S is a document available to read on EtoBox.

What is Consumer Behavior in BBA Context about?

This document discusses consumer behavior and factors that influence it. It begins by defining consumer behavior as how individuals make purchase-related decisions. It then outlines several factors that influence consumer behavior, including cultural factors like social class, social factors like reference groups and family, and personal factors like age, income, and lifestyle. Psychological and economic factors are also discussed as influences on consumer behavior. Current trends in demographics like an ag

Author

Vidhya Shree S

Language

EN