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What is Understanding Exhibitions: Purpose & Types about?

Chapter 4 discusses exhibitions, defining them as events designed to display and sell goods, with various purposes including customer relations and networking. It explores the historical significance of exhibitions, their evolution into modern formats including virtual exhibitions, and the categorization of different types such as trade shows and consumer shows. The chapter also outlines the roles of key stakeholders, particularly Professional Exhibition Organizers (PEOs), in the exhibition value chain.

Author

donna donna

Language

EN