Can I read Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 : Running a Business in Today's Consumer-Driven World on EtoBox?

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 : Running a Business in Today's Consumer-Driven World by Pete Blackshaw is a business book available to read on EtoBox.

What is Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 : Running a Business in Today's Consumer-Driven World about?

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.

Who reads Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 : Running a Business in Today's Consumer-Driven World?

Author

Pete Blackshaw

Publisher

Crown Currency

Published

2008

Language

EN

ISBN

9780385522724

Category

business

Subjects

Management, Marketing, Fiction

Rating

3.38 / 5 (71 ratings)

Updated

2026-03-14