Can I read Consumer behaviour : a European perspective on EtoBox?

Consumer behaviour : a European perspective by Michael R. Solomon, Gary Bamossy, Soren T. Askegaard, Margaret K. Hogg is a business book available to read on EtoBox.

What is Consumer behaviour : a European perspective about?

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate st

Who reads Consumer behaviour : a European perspective?

Author

Michael R. Solomon, Gary Bamossy, Soren T. Askegaard, Margaret K. Hogg

Publisher

Pearson Education, Limited

Published

2015

Language

EN

ISBN

9780273772729

Category

business

Subjects

Business, Business & Economics

Updated

2026-03-25