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About this Business, Management and Accounting article
Are humans rational? Exploring factors influencing impulse buying intention and continuous impulse buying intention by Chen, Yi-Fen; Wang, Ruo-Yu is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Chen, Yi-Fen; Wang, Ruo-Yu
- Publisher
- John Wiley and Sons; Wiley (John Wiley & Sons); Wiley-Blackwell; Wiley (ISSN 1472-0817)
- Published
- 2015
- Field
- Business, Management and Accounting (Social Sciences)